Ahead of the much-anticipated release of Stranger Things Season 4, Domino’s and Netflix wanted to immerse fans in the world of the show like never before.
We were asked by Unit9 alongside with WorkInProgress, to art direct this innovative digital experience that transforms users into Hawkins Lab subjects and lets them order pizza with their mind.
The Mind Order Experiment is a mobile app that uses facial tracking technology to give fans superhuman powers. Making certain facial gestures inspired by the show, users can harness their telekinetic powers to connect with Domino’s and place an order using only their mind.
Gameplay
Client - Domino's Pizza
Agency - WorkInProgress
Production - Unit9
Creative
Executive Creative Director - Yifei Chai
Creative Director - Shelley Adamson
Art Director - Pedro Custódio
UX Designer - Almudena Casanueva
Motion Designer - Lukasz Schaefer, Julian Faas
3D Designer - Guilherme Teixeira Mendes
Designer - Mitch Fernandes
Illustrator - Vero Gomes
Copywriter - Alex McGill
Sound Desginer - Kacper Kaczmarek
VO Sound Engineer - Tomas Albery Powell
Creative Partner - Gilles Boisselet
Creative Director - Shelley Adamson
Art Director - Pedro Custódio
UX Designer - Almudena Casanueva
Motion Designer - Lukasz Schaefer, Julian Faas
3D Designer - Guilherme Teixeira Mendes
Designer - Mitch Fernandes
Illustrator - Vero Gomes
Copywriter - Alex McGill
Sound Desginer - Kacper Kaczmarek
VO Sound Engineer - Tomas Albery Powell
Creative Partner - Gilles Boisselet
Development
Tech Lead - Patrick Weeks
Lead iOS Developer - Ryan Maksymic
Lead Android Developer - Cole Azevedo
Developer - Jacob Petersen, Patrick Telfer, Justen Chong
Tech PM - Rebecca Pelegris
Lead iOS Developer - Ryan Maksymic
Lead Android Developer - Cole Azevedo
Developer - Jacob Petersen, Patrick Telfer, Justen Chong
Tech PM - Rebecca Pelegris
QA
QA Manager - Tom Watson
QA Lead - James Stokes
Sr. QA Tester - Alix Saunders
QA Tester - Pritty Gibley, Stephanie Thorpe, William Eden, Pani Nicola, Michael Pantalleresco, Heather Fleming, Alex Desroches, Guillaume Mary
QA Lead - James Stokes
Sr. QA Tester - Alix Saunders
QA Tester - Pritty Gibley, Stephanie Thorpe, William Eden, Pani Nicola, Michael Pantalleresco, Heather Fleming, Alex Desroches, Guillaume Mary
Production
Project Manager - Alice Pelot
Senior Producer - Erin Ray
Production Lead - Sarah Barson
Director of Production - Mindy Lubert
Senior Producer - Erin Ray
Production Lead - Sarah Barson
Director of Production - Mindy Lubert
Pitch
Conception Creative - Aubrey Pauline Cimafranca, Sophie Conchonnet
Thank you!
